As though the people in question were a stick.
I've seen some seriously nasty efforts to bully people into voting for the Blue Plate Special, but this year's Democratic hystrionics are way off the scale. The surface problem is obvious. As Bill Fletcher, Jr. observed, advocacy based on the Democratic record collapses under the weight of its own stench. There's no positive record to work with. The "nice" brand of advocacy has to take the form of pleas to participate in deranged comparison shopping. This is not just any lemon, ladies and gentlemen, this is a genuine proletarian lemon, certified by veterans of Students for a Democratic Society. It's far superior to the bourgeois wingnut lemon. It enhances your unique sense of self. The neighbors will feel like fools when you drive off the cliff in style.
Does it matter how you look when you drive off a cliff?!